Research Blog

    The product that I will be advertising for my project will be Nike. Nike is a shoe brand that creates sports shoes used for running and basketball. Over the years Nike has began creating more lines of clothing instead of just shoes. 

    Nike has created many advertisements before and have many creative ideas implemented. One common thing I found was their use of close ups and wide shots in commercials. Nike loves to show close ups of people to show their emotions. One of the most common emotions shown by these close ups is determination and passion. Wide shots are used all the time in Nike commercials because of they want to show their shoes in action. The wide shots normally show the actors running outside for long distances. 

    Another common thing shown is the Nike logo and Motto "Just Do It". The motto and logo is always shown at the end of the commercial. The logo and quote are so popular that when people see or hear it they instantly think of Nike. 

    Nike also makes good use of sound and the soundtrack. Nike usually creates two types of advertisements. The first type of advertisements are more emotional and use music that is more slow. These commercials try and connect with the viewer on an emotional level and tries to relate these feelings. The other type of commercial Nike makes are more lighthearted and show people working out or playing sports. The commercials feature music that is fast past and inspires the viewers to get up and be active. Another type of sound that Nike ads use is just ambient sounds. In the commercial below titled "The Jogger" they use the sounds of crickets and bugs outside to better show the jogger exercising.  





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